Asking these 2 easy questions will transform your marketing.
If we have visited a shop, restaurant, pub or brewery for the first time there is one comment Phil is guaranteed to say once we leave. It happens almost every time.
“They didn’t ask me how we found them and they didn’t ask if I wanted to be on their mailing list”
It isn’t just retail and hospitality that should ask these questions, the same is true for every type of business.
Finding new customers is important to every business and it is easy to spend a lot of money on marketing and advertising that isn’t working. It isn’t an exact science but the question
How did you find us?
Is a simple but effective way of finding out what marketing and advertising is working for your business.
Once you, or your staff, start asking the question you will be able to tell from the replies where customers are finding out about your business. It may not be precise, for example someone may answer Facebook. This could mean they have seen your posts, a recommendation in a Facebook group or your Facebook ad if you use them. Depending on how friendly the customer is you may be able to get a more detailed answer.
After a few days or weeks of asking the question you will begin to get a better idea of where your customers are coming from. You can use this information to make decisions about your future marketing.
Gaining new customer is important but keeping existing customers is important too. The second question to ask a new customer is
Would you like to be on our mailing list?
Email newsletters make it easy to keep in touch with existing customers. They will be interested in new products and services as well as what is happening in your business.
There are rules you need to follow when you keep a database, we have all heard of GDPR. While this is an EU law it has been incorporated into UK data protection law and is now known as UK GDPR.
The best way to get people to join your database is to suggest that they sign up on your website. You can also keep a sheet of paper for customers to give their details. To keep within data protection law it may be best to have individual sign up forms, asking for a name, email address and a signature.
Once you start to build your mailing list you should start to plan your email newsletters and most importantly send them. Have a look at our Essential Tips for Effective Newsletters for some guidance.