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Marketing & Social Media News

We use our blog to share easy to implement marketing advice. We also comment on topical marketing and social media stories. Our blogs also cover best practice and tips for effective social media and email newsletters.

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How To Create Social Media Content Without The Stress

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With Social media use increasing all the time, it is a brave business that doesn’t have a presence on at least one platform. It makes communicating with your customers easy. Any business owner given time and a bit of creativity can run a highly successful campaign for their business. Once you have chosen the right platform or platforms for your business is it fairly straight forward to create and post good content regularly to your accounts. Or is it? You suddenly had an urgent job so you haven’t been able to post to your social media accounts for a week. You have a really great idea for a series of posts that will give people a great insight into your business, but you haven’t got around to creating them. You suddenly found a whole lot of photos on your phone that would look really good on Instagram and Facebook so...
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The Number One Marketing Tip This Christmas

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There are many options for marketing your business but this is our number one tip this Christmas, and at any other time too. Is your inbox filling up with emails from businesses you use or have used in the past? As Christmas approaches more and more emails are appearing in our inbox with ideas for gifts. Emails work, which is why our inbox is getting so crowded. This year more than ever businesses need to reach out to customers. Online shopping has grown so much this year and with many shops closed, online is the way many of us will do our Christmas shopping. The increased pressure on delivery services have meant that requests have been made to shop early to ensure delivery by the big day. If you are a local business, this doesn’t apply. Now is your chance to remind people that buying local means getting what you...
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3 Marketing Misconceptions

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Are you missing out because of these common marketing misconceptions? As we work with businesses and suggest ideas for their marketing strategy there are several misconceptions that are often raised with us. These are the top 3 and our usual response.   GDPR means you cannot send an email newsletter.   This is the response we ALWAYS get when we suggest an email newsletter. Yes, the business is absolutely right to be concerned about GDPR but there are ways of compiling an email list that is GDPR compliant. How you do it and if you add contacts depends on your business and who you are sending your newsletter to. You need to be really vigilant and careful if your database comprises personal email addresses. We help businesses build GDPR compliant databases and write and send email newsletters for them. We get higher than average open rates. These also generate leads...
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How Not To Use Facebook Groups

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Facebook groups are a great way to get business, and we include using them in our social media strategies. But could you potentially harm your business by the way you use them? Last week I spotted a post asking for restaurant recommendations in a Facebook group – nothing unusual there of course. There were plenty of comments recommending different places but inevitably someone commented advising people to avoid one of the recommendations. Understandably the restaurant owner challenged the comment, with a standard sorry you were disappointed reply. And then the argument started - with the restaurant owner clearly up against a “keyboard warrior” with an agenda. One I suspect was spotted by other posters later in the thread. I must admit to finding it quite entertaining but was left worrying about the damage the restaurant owner had inadvertently caused her business by her response. Her replies became more aggressive as...
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Keep it Simple Stupid. How Keeping your Marketing Simple Yields Results

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Why we take being told our marketing and social media advice is simple as a compliment. The lock down has been difficult for all of us, so we wanted to help others where we could. In our case this has been to offer advice about marketing during these strange times and beyond. While a lot of focus has been on social media, we have provided ideas for other marketing as well. The response we get is “It’s simple really, isn’t it” or “It’s just common sense” some people then go on to say they didn’t mean to offend us. We aren’t. Those responses indicate to us that we have succeeded. Why? It means that the person we’ve helped has understood us. By giving someone simple easy to implement ideas, they are more likely to use them and continue to use them   Our aim for all businesses we work with...
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Social Media's Time To Shine

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As we all battle with the effects of Coronavirus, social media has been given a chance to shine. So often it is the downside of social media that gets focussed on, but the last few days have shown it can be a force for good too. All over the country communities are forming Facebook and Whatsapp groups to coordinate efforts to help people self-isolating with or from the virus or helping the vulnerable. It is a great way for people to communicate to a number of people at the same time. It is also social media’s time to shine moment for businesses. Not only does it provide a quick and immediate way of communicating with customers and potential customers, but it is also a way of marketing your business for little money at a time when money is tight. Having said that you may need to make changes to your...
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Small Steps to Start Your Marketing Journey

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“A journey of a thousand miles starts with a single step”   For some reason that quote popped into my mind recently. The fashion for sharing quotes on social media seems to have died down, but of all the many quotes I’ve read over the last few years that one resonated with me. Others have left me raising my eyebrows at their sheer banality. It is true isn’t it, that to succeed in anything you have to take that first, often small step. A marketing campaign is no different. Working with clients the first thing we do is identify small steps that they can take to start seeing results. It could be updating a Google my Business listing or rewording social media profiles. Often marketing is in place but not being utilised as well as it can be. Social media is a good example . Often posts are sporadic and...
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Marketing Tips to Kick Start your Success in 2020

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New Year is a time for resolutions and many businesses will be thinking of big changes and plans to make in the year ahead. That’s great but there are some small things you can do that can make a big difference to your success in the year ahead.   We have taken advantage of a bit of a lull to review our existing marketing and some of our take-aways may be useful for you too.   Take a real look at your website Prompted by some work we are doing for a client we looked at the links on our website. We discovered a link to our Google+ page. Google+ shut down in April! We have asked for a link to our LinkedIn Company page to replace it. If you are a regular reader of our email newsletters you will know that we recommend that some businesses, but not all,...
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5 Tips To Help You Deal With A Negative Review

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We recently received a bad review – not for GPC Marketing, but for our holiday rental in Spain. We were upset, it isn’t nice to have someone rubbish your property or business but in this instance it was unjustified. All our other reviews are 4 or 5 stars but this one was only 1 star. Why? Because we withheld the guest’s deposit due the state he and his family left the property in and the damage he caused. The review was left on our HomeAway listing. Reviews left on third-party sites such as this, Trip Advisor or Google are always more valuable but when something goes wrong it can be difficult to get the review removed or nigh on impossible. If you have been successful in getting a malicious review removed do let us know either in the comments or by sending us an email at This email address is being protected from spambots. You need JavaScript enabled to view it. Fortunately, we have...
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Marketing is more than Facebook and Instagram

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  What would you do if Facebook or Instagram ceased to exist? Last Wednesday I logged into Facebook to see what was going on. I had a post that I needed to reply to, so I wrote the reply to find that nothing happened. I tried again – still nothing. I assumed it was my wi fi so I turned my phone off and on again – still nothing. As my reply was important, I logged onto Facebook on my desktop and that was when I caught sight of a news article saying that Facebook, Instagram and Whatsapp had gone down. Fortunately, I hadn’t any scheduled posts waiting to be sent or ads running. It wouldn’t have been the end of the world if I had – just frustrating. In the end the sites were down for 10 hours but it was a wakeup call to many users that focussing...
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5 Easy Marketing Tips and Most of Them are Free

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Are you missing out on business because you are not taking advantage of some simple, effective and often free marketing opportunities? When we compile a marketing audit or start to work with businesses, we often see the same simple and easy to implement basics overlooked and not done. The first thing we do is encourage the business to start with these simple steps. You may have heard or seen us refer to these as “easy wins” At the risk of you accusing us of “teaching our Grandmother to suck eggs” these are our top 5 “easy wins”   Google My Business Do you have a Google my Business listing? If you haven’t then you should set it up straight away. If you already have a listing, is it complete and up to date? 1 Make sure information such as your opening hours and address are correct. How recent are your...
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Essential Tips for Effective Email Newsletters

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  One of the easiest and most cost-effective ways a small business can market themselves is by sending regular email newsletters. They are so effective they are part of marketing strategy for most large businesses, especially those selling to consumers. Despite all the scare stories about the introduction of GDPR, email news letters are still an essential part of any marketing strategy that we create. Having said that GDPR hasn’t affected email newsletters it made people more aware of the law. Some of the rules were in place before the introduction of GDPR, they have just been more widely publicised. It had the additional benefit of most businesses reviewing their databases.   Regular review of your database and newsletter statistics will give you a good idea of who is reading your newsletters . Having a group of customers and potential customers who regularly engage with you, if only by opening...
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6 Suggestions for your Blog

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  You’ve been told you need to write a blog? But what do you write about? Here are some suggestions to help ease your pain. Getting good SEO is the aim for all websites and one way to do this is to add regular new content in the form of a blog. This is great in theory but in practice coming up with new content for your blog can be a challenge. Before you start writing a blog you should ask yourself these questions;   How often can I commit to producing a new blog? What are my potential customers likely to be looking for?   Once you have the answers to these questions, set up a spreadsheet, add the dates you want to publish the blog and start to write some of your content ideas down. You have created a content calendar. Earlier this year we launched our new...
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Don't Discount an Offer - How to Gain and Keep a Customer

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  A couple of months ago I saw a dress I really liked. It is a favourite brand of mine and I often look out for their new ranges. I also know that soon after the new stock arrives it is reduced by 20%. So, I waited for an email to arrive to tell me the range was on offer and then ordered it feeling pleased with myself for grabbing a bargain. Of course, the reduction had been factored into the original price, so you could argue that had I bought it when I first saw it, I would have paid too much.   Offers are everywhere. From regular reductions, restaurant discounts and voucher apps, it is easy to believe that you are getting great bargains.   But is this a good thing? The right offer can be a really good way to get visitors to try your product or...
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3 reasons why “Buy Local” applies to your Marketing advice

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  When you are urged to “Buy Local” Do you think only of retailers or do you source your business advice locally too? Here are 3 reasons why you should.   We have been advising businesses how to use social media for a long time now, and what we advise is based on both our experience and the current trends in social media. Most of all we advise a bespoke strategy designed for each individual business.   Over the years we have come across all sorts of packages designed to make social media easy for a business. While having a presence on social media is good, the best campaigns are those that reflect a business, the owners and possibly employees, its services or products and its beliefs and values.   Many businesses offer a posting service for social media, especially Twitter. Many of these campaigns are designed for specific sectors...
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Are You In The Paper? - Press Coverage is an Easy Win

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Marketing is all about getting your business noticed to boost sales. Our marketing plans all start with suggestions of easy wins. These are quick and simple things to implement but get results. One of these easy wins is to get some press coverage for your business . It can be a really good way to gain exposure and is something we have used to good effect with some of our customers. By press coverage we are not talking about full page articles in a National newspaper or magazine – not to start with anyway. We are talking about your local newspaper, print or online or one of the many local magazines or community websites that have appeared in the last 10 years or so. What should you promote and how should you get your story published? Think about what would make a good story about your business, maybe you don’t...
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How Not To Ask For A Review

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  Last week I upgraded my mobile phone. We have a policy of not naming other businesses, but on this occasion, you can probably work it out The process was fairly painless, I knew what I wanted and the member of staff who served me was good and knew her stuff. The following morning, I received a text to my new phone asking me to answer 2 feedback questions “at my normal network charge” Hmm! Asking for a review is good practice and one of our standard marketing easy wins BUT you must make it easy for people to give you one. In complete contrast to businesses that request a review from me and offer to put my name in a prize draw, responding to the text not only had nothing in it for me, but would cost me money to respond. Now you can argue that a certain amount...
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A Facebook Myth

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You need to pay to get results from Facebook – right? Like all myths there is an element of truth in that statement. It is true that it is getting harder to get good organic reach with unpromoted posts – but it isn’t impossible. However, there will be times when it is sensible and advisable to run a Facebook ad. Our clients are still getting good results from their Facebook and other social media campaigns. They are doing so by following our advice to plan and post good, engaging content consistently. They are also following some of our tips that we have written about before to extend the reach of their Facebook posts. Our tips include; Video – video posts perform best on all social media channels and creating eye-catching video your self is easier than you might think. Facebook groups are a great way to extend the reach of...
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Empty Shops and Easy Wins

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So, Loch Fyne is the latest casualty in Henley-on-Thames. That area of Marketplace in particular is now resembling a ghost town where a whole line of units are standing empty. They all closed for lots of reasons and two of the businesses are successful in their other locations. In a wealthy town like Henley it seems weird that there are so many empty units. With the uncertainty of the development through the alleyway to Waitrose continuing Henley has an area that looks really depressed. Obviously, there are secular trends away from shopping in shops to shopping online. This is putting massive pressure on all retailers, especially the independents. Also the casual dining sector has been suffering over the last 12 months as diners look for value for money and unique experiences. Taking in to account all of the secular and cyclical issues Henley does seem to have its own problems...
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Could You Be Our New Favourite Customer?

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Could you be our new favourite customer?   Like all bloggers we share information with you that we hope that you find useful, but our aim is that you like what you read enough to consider talking to us about your marketing. Our favourite way to work with a business is by supporting their marketing. Most of our customers are local businesses who don’t have the need for a full-time in-house marketer. We meet with them regularly to discuss their overall marketing and then share the load by doing the work that they don’t have time for. We discuss what marketing needs to be done and then plan how to achieve it. This will usually be by writing blogs, email newsletters and promotion on social media. However, there is more to marketing then just these 3 things so by “brain-storming” with the customer we can come up with more ideas...
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