The biggest challenge in content marketing is producing the content.
Most marketing requires content and coming up with a steady stream of it can be a challenge. Social Media in particular is a very content hungry beast.
Content should be engaging and relevant to your business and obviously this is easier for some businesses than for others. But there is a way to make content work harder by recycling it over several channels.
Social Media requires the most content to create consistent and engaging posts. You can share your products, your knowledge and industry news. It can be used to tell your customers about your business and is away of keeping in touch with them
Blogs are not as frequent as social media so don’t need a never-ending stream of content. But they do need more in depth content than a social media post.
If you blog, social media posts can also be used to test whether your audience is interested in a subject. If you get a good reaction, you can then enlarge the post into a full blown blog.
Sometimes a social media post itself can be used as the base of a blog. You can take the post and add more information to explain more.
Content from blogs can also be reused as social media content, especially if you write ones with titles such as 5 Tips for Instagram Stories.
Email Newsletters are a great way of reusing recent content.
Our email newsletters are sent monthly and although we write an update they include a link to that month’s blog.
For some businesses we work with we share social media posts that have performed well during the month. The engagement we receive on them proves that people are interested in the subject.
Our email newsletters include social media news that we only share on newsletters. However, once people have had the chance to read our newsletter we share the most important updates as social media posts.