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How Not To Use Facebook Groups

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Facebook groups are a great way to get business, and we include using them in our social media strategies. But could you potentially harm your business by the way you use them? Last week I spotted a post asking for restaurant recommendations in a Facebook group – nothing unusual there of course. There were plenty of comments recommending different places but inevitably someone commented advising people to avoid one of the recommendations. Understandably the restaurant owner challenged the comment, with a standard sorry you were disappointed reply. And then the argument started - with the restaurant owner clearly up against a “keyboard warrior” with an agenda. One I suspect was spotted by other posters later in the thread. I must admit to finding it quite entertaining but was left worrying about the damage the restaurant owner had inadvertently caused her business by her response. Her replies became more aggressive as...
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Social Media's Time To Shine

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As we all battle with the effects of Coronavirus, social media has been given a chance to shine. So often it is the downside of social media that gets focussed on, but the last few days have shown it can be a force for good too. All over the country communities are forming Facebook and Whatsapp groups to coordinate efforts to help people self-isolating with or from the virus or helping the vulnerable. It is a great way for people to communicate to a number of people at the same time. It is also social media’s time to shine moment for businesses. Not only does it provide a quick and immediate way of communicating with customers and potential customers, but it is also a way of marketing your business for little money at a time when money is tight. Having said that you may need to make changes to your...
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How Not To Waste Money on Facebook Ads

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Facebook ads are great, but do they give value for money?   All of our social media campaigns are based on growing an engaged audience, but that doesn’t mean that we don’t sometimes advocate using Facebook ads. It can be quite cheap to run an ad campaign, but it can be very easy to waste money on them. Here are our tips for running a successful campaign that gives you value for money.   Don’t run a campaign asking for likes.   This may work for a brand-new page, but you want an engaged audience for your Facebook page if your focus is on organic engagement. A large audience of people who never interact with your page will affect your organic reach. It is much better too un an ad that has a specific   Call to action   The Facebook algorithm will downgrade some calls to action within posts...
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Marketing is more than Facebook and Instagram

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  What would you do if Facebook or Instagram ceased to exist? Last Wednesday I logged into Facebook to see what was going on. I had a post that I needed to reply to, so I wrote the reply to find that nothing happened. I tried again – still nothing. I assumed it was my wi fi so I turned my phone off and on again – still nothing. As my reply was important, I logged onto Facebook on my desktop and that was when I caught sight of a news article saying that Facebook, Instagram and Whatsapp had gone down. Fortunately, I hadn’t any scheduled posts waiting to be sent or ads running. It wouldn’t have been the end of the world if I had – just frustrating. In the end the sites were down for 10 hours but it was a wakeup call to many users that focussing...
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How Secure is your Facebook Page? 5 Things to Check Today

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  What would happen to your social media marketing if you couldn’t access Facebook? Cause you to panic we assume.   We’ve seen several posts from people who have been locked out or are unable to access Facebook or other social media accounts recently. When it comes to Facebook a quick google search will advise you what to do to get your account reinstated.   However, there are 5 things you need to do today to make sure that you can still access your Facebook and especially your page to make sure you can continue posting updates for your business.   1 Make sure you have at least 2 Page admins   Many pages are run by sole traders who have created a page and will be the only admin. Make someone else an admin of the page so that posts can continue to be shared. If there are more than...
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How To Use Facebook Effectively In 2019

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  A new year is a time to take stock and make predictions based on the year that preceded it. For 2019 this is easier than normal. One trend in social media marketing, especially Facebook, is already apparent and is the result of events in 2018. When GDPR came into force in May 2018 it was generally assumed that it would have a negative effect on email newsletters. In fact, email newsletters continue to flourish and are a great way to market your business. If you work within the rules and allow people to unsubscribe or subscribe themselves, you are contacting people more likely to buy from you. The introduction did have an unexpected side effect – in our view has it has made people much more aware of the amount of their personal data accessible and held about them. Many online businesses hold vast amounts of data on all...
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Social Media - Is it all in the timing

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  One of the biggest challenges of social media marketing is getting your posts noticed. Any post you write is up against the algorithms used by all the platforms as well as the sheer amount of posts that are churned out every minute of the day. All hope isn’t lost, and we have several tips that we employ to help get the most exposure for our posts. Create good engaging posts A post that engages people will gain traction. The more people that like or comment on your Facebook post or Retweet your tweet will mean that your post will be seen by more people. In our experience these posts are rarely promotional ones. The most liked posts tend to be personal, news about someone in the business or a success all do well. It seems people can relate to posts like these. Post at the optimum time Posting at...
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A Facebook Myth

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You need to pay to get results from Facebook – right? Like all myths there is an element of truth in that statement. It is true that it is getting harder to get good organic reach with unpromoted posts – but it isn’t impossible. However, there will be times when it is sensible and advisable to run a Facebook ad. Our clients are still getting good results from their Facebook and other social media campaigns. They are doing so by following our advice to plan and post good, engaging content consistently. They are also following some of our tips that we have written about before to extend the reach of their Facebook posts. Our tips include; Video – video posts perform best on all social media channels and creating eye-catching video your self is easier than you might think. Facebook groups are a great way to extend the reach of...
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Why Wetherspoons are Right to Delete their Social Media Accounts

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I bet you weren’t expecting that headline, were you? And why have we changed our minds since we tweeted this. Creating great #Socialmedia posts for engaged pub audiences is one of the easiest. So you have to conclude that JD Wetherspoon weren't any good at it, had the wrong advisors or didn't measure the results - or all 3 — Gill & Phil Chappell (@GPCMarketing) April 16, 2018 We haven’t but let us explain. Creating engaging social media posts for pubs is relatively easy because of their nature. Pubs are centres of the community that people feel strongly about, how often do people in villages fight to save their pub from closing. Even in towns each pub will have a community of people who use it regularly. When you set up a pub social media account you have a ready-made audience who are happy to engage with your page because...
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Mark Zuckerberg - Can He Fix It?

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  Facebook and Twitter aim to take back control The Facebook data breach rumbles on. Are you one of the 1 million users in the UK whose data was harvested or are you like us are you still waiting to find out? It seems that Facebook have taken this, or been forced to take, this episode seriously. The loss of trust caused by this date breach has badly damaged trust in their product and their reputation. CEO Mark Zuckerberg has been virtually forced to testify to Congress on the data breach issues. The blame for the breach has been placed on a third-party app or apps created by Cambridge Analytica. Last week Hootsuite, a third-party app, announced changes to the functionality they can offer for Facebook and Instagram through their site. This move was instigated by Facebook. At the same time Twitter have also been making changes to how posts...
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How Social Media found us a Website Designer

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We knew we needed a new up to date website. We had got as far as looking and saving examples of websites we liked but not got around to actually doing something about it. Then in the autumn something happened to our existing website that prompted us to stop discussing and start acting.   It was easy for us to find a someone to design our new website , we already had someone in mind. It was someone we had built a relationship with as a result of conversations on Twitter.   A couple of years ago, Ann Warne of Web Design Unlimited starting liking and retweeting some of our tweets and liking and sharing some of our Facebook posts. Website designers are good contacts for us, as they usually suggest that social media is a good way to get traffic to your new website. We can help businesses do...
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Facebook: No comment - no business

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I’ve been featured in a book.  Called “What the Queen said to Me” it features people who have met the Queen. I was asked to be in the book as a result of a post on my Facebook profile a little while ago and I was put in contact with the author Chilli Brenner. So far so good and as every book needs publicity I was invited to the launch and it has been featured in both National and local media. The local newspaper ran an article about the book mentioning local people who have contributed. I am listed as a Marketing consultant in the article; however I was invited to meet the Queen because at the time I was the Girlguiding District Commissioner. I was annoyed by the inaccuracy and wanted to make a point. I did consider a good old fashioned letter to the editor but decided that...
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How to Customise your Facebook Page Timeline

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Facebook have changed the  default setting on your business page  so that your photos and videos take priority. This means that your updates are no longer the first thing visitors to your page see. We‘re not sure why they did it, and along with other people we don’t like it, fortunately it is easy to change the settings to how you want them to be seen. If you want visitors to your page to see your posts first here is how you change it. Click on the manage tabs as shown in the screenshot and reorder the tabs into the order that you prefer. The write something box has also been redesigned . Depending on your business you will see a selection of graphics prompting you to create a specific type of post.  This is a good prompt to create posts with a specific call to action.  In more Facebook...
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Ignore your Mum - Talk to Strangers

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A few months ago I wrote about how to get business from Facebook using examples of how two different businesses had attempted to achieve this with varying success.  It is now time to focus on how to get business using Twitter, the network that has worked better for me. I have read so much in the last few months about how Twitter is struggling to gain new people to sign up and the changes that are being made to encourage this. I’ve been using Twitter for over 6 years and despite all the changes to the layout and additional features it still works for me in the same way that it did in the beginning. I use it to engage with people, often people I know, but very often complete strangers. If I Tweet the link to an article I’ve found interesting I will add the author or publisher’s username to the Tweet.  (A simple tip...
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Facebook really wants you to use video

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I’ve noticed that Facebook seem to be introducing features that are aimed at encouraging people to use video more. Just this morning I’ve read about a new feature currently only available on the iphone app. When you respond to a prompt to wish a friend Happy Birthday you will be invited to record your message on a video. This is so hot off the press that I haven’t got a friend with a Birthday to try it out and show you an example. Back in January I wrote about the new Slideshow feature. I’ve now had a chance to use it more and there are a couple of things to update you to help you use it better. I’ve found that  loading the photos and then scheduling the post  works for me as it lets me see what the video looks like so I can change it if I need to. I...
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How To Get Great Organic Facebook Reach

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If you use Facebook for your business it is an accepted fact that the organic reach of posts has dramatically declined. The sharpest drop was in late 2013 according to a respected study by social@Ogilvy. In October 2013 the average organic reach of all page posts was 12.5%. By February 2014 this had decreased to 6.15%.  However this is an average and it is still possible to get great organic reach with the right sort of post. “That’s so good I have to share it” I heard Facebook guru Mari Smith use the phrase in a recent webinar and sums up perfectly the sort of post that is getting good organic reach. Monday 18 th  January has been widely touted as “Blue Monday” the day we feel worst for the whole year. I spotted the following post on the page  Spain Info  run by the Spanish Tourist Office in London...
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How To Get Business From Facebook

Facebook_Leads
People use social media for lots of reasons such as SEO, Brand awareness and Customer Relations. However at the heart of every social media campaign is the need to gain customers. So how do you do it? Shortly after setting up a Facebook page for our Spanish rental I found my posts being liked and commented on by another page for a business called Costa Blanca Transfers. They had liked my page so I reciprocated and liked their page back. We carried on this Facebook interaction for some time by liking and commenting on each other’s posts. Some of the information I shared was about hiring cars in Spain; there had been a lot of negative stories about fuel charges and excess insurance. Commendably Costa Blanca Transfers always seized the chance to comment on these stories and it was through this that we learned they also offered car hire.  After...
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Introducing Create and Post It

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We were early adopters of social media and we have used it successfully for both us and the businesses we work with. As you will know if you also use social media, it is always changing with new features being added but with also with more subtle changes led by its users. One of the most obvious changes of the past year has been the increasing need to consider using Facebook ads to get the same results that used to be free. It may be that Twitter is also headed that way, the subjest of a recent blog. In the past year our business has also moved on from providing training to businesses that wish to set up a social media account or accounts. We now focus on selecting the right one or two platforms for your business and creating a  social media strategy  that creates results for the time you...
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How to spot a Facebook hoax

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Once again recently people have fallen for a hoax that asks you to copy and paste a status update that will save you paying £5.99 or $5.99 otherwise your posts will be public. I have to say I saw many social media commentators pick up on this than people who fell for it. Yes I know – guilty as charged. It is an easy hoax to spot. It isn’t in Facebook’s interests to make users pay for the service, users are its product. Nearly 1 and a half Billion people globally use a Facebook account. According to recent reports each user in the United States generates $12.76 a year and that figure is expected to continue to rise. That’s a lot of money. With revenues such as this why would they alienate their database by asking them to pay? The reality is that where Facebook ads are concerned we as...
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Should you pay for social media?

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Many of us who have used Social Media for a long time have grown used to getting a lot of exposure for free. However in recent times that exposure is becoming less easy to find. There are two reasons for this, many more people are actively using the networks but in the case of Facebook the algorithm is  weighted against organic reach . LinkedIn have quietly been removing some of the free features available recently. It was the announcement that a new Facebook style message service would be available to all users but that more formal inmail service would be included in paid for versions that made me stop and think. Would and should you pay for social media? When it comes to Facebook at some point as a business you will need to pay for Facebook ads to make the platform really work for you. This isn’t a problem;...
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