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How Not To Use Facebook Groups

Facebook groups are a great way to get business, and we include using them in our social media strategies. But could you potentially harm your business by the way you use them? Last week I spotted a post asking for restaurant recommendations in a Facebook group – nothing unusual there of course. There were plenty of comments recommending different places but inevitably someone commented advising people to avoid one of the recommendations. Understandably the restaurant owner challenged the comment, with a standard sorry you were disappointed reply. And then the argument started - with the restaurant owner clearly up against a “keyboard warrior” with an agenda. One I suspect was spotted by other posters later in the thread. I must admit to finding it quite entertaining but was left worrying about the damage the restaurant owner had inadvertently caused her business by her response. Her replies became more aggressive as...
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