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We use our blog to share easy to implement marketing advice. We also comment on topical marketing and social media stories. Our blogs also cover best practice and tips for effective social media and email newsletters.

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3 Marketing Misconceptions

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Are you missing out because of these common marketing misconceptions? As we work with businesses and suggest ideas for their marketing strategy there are several misconceptions that are often raised with us. These are the top 3 and our usual response.   GDPR means you cannot send an email newsletter.   This is the response we ALWAYS get when we suggest an email newsletter. Yes, the business is absolutely right to be concerned about GDPR but there are ways of compiling an email list that is GDPR compliant. How you do it and if you add contacts depends on your business and who you are sending your newsletter to. You need to be really vigilant and careful if your database comprises personal email addresses. We help businesses build GDPR compliant databases and write and send email newsletters for them. We get higher than average open rates. These also generate leads...
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Is Your Social Media Post Legal?

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It is good to share, especially on social media, but there are ways to do it properly. We have seen an increase in Social Media content that could be breaking the law or propagating scams. During the last couple of weeks, we have seen the same photo shared on Social Media by different people .  Rather than sharing the original post, people have copied the photo and created their own post, implying that they took the picture. This way of posting happens all the time on Facebook, but to see this done on LinkedIn was quite surprising. Although I have seen a few posts on LinkedIn recently where people have suggested that their original content has been “borrowed” Using someone else’s photo or text like this is wrong in so many ways but primarily because it breaches copyright law. Although we used the euphemism borrowing in the last paragraph -...
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How Not To Use Facebook Groups

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Facebook groups are a great way to get business, and we include using them in our social media strategies. But could you potentially harm your business by the way you use them? Last week I spotted a post asking for restaurant recommendations in a Facebook group – nothing unusual there of course. There were plenty of comments recommending different places but inevitably someone commented advising people to avoid one of the recommendations. Understandably the restaurant owner challenged the comment, with a standard sorry you were disappointed reply. And then the argument started - with the restaurant owner clearly up against a “keyboard warrior” with an agenda. One I suspect was spotted by other posters later in the thread. I must admit to finding it quite entertaining but was left worrying about the damage the restaurant owner had inadvertently caused her business by her response. Her replies became more aggressive as...
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Keep it Simple Stupid. How Keeping your Marketing Simple Yields Results

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Why we take being told our marketing and social media advice is simple as a compliment. The lock down has been difficult for all of us, so we wanted to help others where we could. In our case this has been to offer advice about marketing during these strange times and beyond. While a lot of focus has been on social media, we have provided ideas for other marketing as well. The response we get is “It’s simple really, isn’t it” or “It’s just common sense” some people then go on to say they didn’t mean to offend us. We aren’t. Those responses indicate to us that we have succeeded. Why? It means that the person we’ve helped has understood us. By giving someone simple easy to implement ideas, they are more likely to use them and continue to use them   Our aim for all businesses we work with...
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5 Tips For Instagram Stories

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Instagram Stories are a great way to get better reach and great engagement.   We love Instagram stories. With interactive features that are unique to stories they have scope to get better reach and great engagement for your account. Not only that but they are a great way of sharing content that you may not want to share as a post. You can use them to share things that are more immediate and spontaneous, leaving your feed to be more curated and on brand. In this blog we will share with you the features we love and how to use them.   Sharing Posts As well as creating standalone Stories you can also share your posts to Stories too and there are good reasons to do so. Your post may not be seen by all your followers due to the Instagram algorithm As stories are accessible and show on top...
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Social Media's Time To Shine

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As we all battle with the effects of Coronavirus, social media has been given a chance to shine. So often it is the downside of social media that gets focussed on, but the last few days have shown it can be a force for good too. All over the country communities are forming Facebook and Whatsapp groups to coordinate efforts to help people self-isolating with or from the virus or helping the vulnerable. It is a great way for people to communicate to a number of people at the same time. It is also social media’s time to shine moment for businesses. Not only does it provide a quick and immediate way of communicating with customers and potential customers, but it is also a way of marketing your business for little money at a time when money is tight. Having said that you may need to make changes to your...
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Small Steps to Start Your Marketing Journey

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“A journey of a thousand miles starts with a single step”   For some reason that quote popped into my mind recently. The fashion for sharing quotes on social media seems to have died down, but of all the many quotes I’ve read over the last few years that one resonated with me. Others have left me raising my eyebrows at their sheer banality. It is true isn’t it, that to succeed in anything you have to take that first, often small step. A marketing campaign is no different. Working with clients the first thing we do is identify small steps that they can take to start seeing results. It could be updating a Google my Business listing or rewording social media profiles. Often marketing is in place but not being utilised as well as it can be. Social media is a good example . Often posts are sporadic and...
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Marketing Tips to Kick Start your Success in 2020

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New Year is a time for resolutions and many businesses will be thinking of big changes and plans to make in the year ahead. That’s great but there are some small things you can do that can make a big difference to your success in the year ahead.   We have taken advantage of a bit of a lull to review our existing marketing and some of our take-aways may be useful for you too.   Take a real look at your website Prompted by some work we are doing for a client we looked at the links on our website. We discovered a link to our Google+ page. Google+ shut down in April! We have asked for a link to our LinkedIn Company page to replace it. If you are a regular reader of our email newsletters you will know that we recommend that some businesses, but not all,...
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How Not To Waste Money on Facebook Ads

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Facebook ads are great, but do they give value for money?   All of our social media campaigns are based on growing an engaged audience, but that doesn’t mean that we don’t sometimes advocate using Facebook ads. It can be quite cheap to run an ad campaign, but it can be very easy to waste money on them. Here are our tips for running a successful campaign that gives you value for money.   Don’t run a campaign asking for likes.   This may work for a brand-new page, but you want an engaged audience for your Facebook page if your focus is on organic engagement. A large audience of people who never interact with your page will affect your organic reach. It is much better too un an ad that has a specific   Call to action   The Facebook algorithm will downgrade some calls to action within posts...
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The 5 Most Common Social Media Mistakes

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Are you using social media and finding it isn’t working for you as well as you would like? You could be making these common social media mistakes. As it becomes ever harder to achieve good organic reach on all social media platforms you need to have a clear, well thought out strategy to make sure you get the best results. We often see businesses making the same mistakes that undermine their efforts.   1. Your content doesn’t engage your audience. If your content doesn’t resonate with your audience, you will not get engagement. There are thousands of articles about the best time to post and how often but if it doesn’t have any interest for your audience you won’t get any likes, comments, shares, replies or Retweets. Your post should give your audience information about you and your business. Every business is different. Generally, news about your business and people...
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How Small Businesses can Use Influencers and Fans

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  Do you associate Influencers with big brands? It is a huge growth area and while Kylie Jenner might not be available to promote your business anytime soon, many smaller businesses are getting involved – or at least getting requests A few weeks ago, we received the following email regarding our holiday villa. Hi, We are a couple of travel influencers interested in booking one of your properties for this summer for a week. We are interested in the months of July or August but if you don't have anything available we can make it work even in September. Please let us know if you have something available and if you are interested we can promote your properties for free. We are now making our last preparations for this summer and I would be grateful for your prompt reply. Regards With no name, business name, website or most importantly no...
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5 Instagram Tips for your Business

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  Do you use, or want to use, Instagram for your business? Here are 5 tips to help you create an engaging and successful account. Before you start make sure that you have set up a business account. This will give you access to insights so you can see how well your account is doing.   1 Post Regularly This tip is common for all social media networks. For them to be successful you need to post regularly. It is that consistent presence that will help you build your brand. Be realistic about how long this will take but don’t let lack of time put you off. This is where we come in, we can maintain an Instagram account for you with regular posts. Contact us to find out more   2 Use good images To state the obvious – Instagram is an Image based platform. You will need to...
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Marketing is more than Facebook and Instagram

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  What would you do if Facebook or Instagram ceased to exist? Last Wednesday I logged into Facebook to see what was going on. I had a post that I needed to reply to, so I wrote the reply to find that nothing happened. I tried again – still nothing. I assumed it was my wi fi so I turned my phone off and on again – still nothing. As my reply was important, I logged onto Facebook on my desktop and that was when I caught sight of a news article saying that Facebook, Instagram and Whatsapp had gone down. Fortunately, I hadn’t any scheduled posts waiting to be sent or ads running. It wouldn’t have been the end of the world if I had – just frustrating. In the end the sites were down for 10 hours but it was a wakeup call to many users that focussing...
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5 Easy Marketing Tips and Most of Them are Free

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Are you missing out on business because you are not taking advantage of some simple, effective and often free marketing opportunities? When we compile a marketing audit or start to work with businesses, we often see the same simple and easy to implement basics overlooked and not done. The first thing we do is encourage the business to start with these simple steps. You may have heard or seen us refer to these as “easy wins” At the risk of you accusing us of “teaching our Grandmother to suck eggs” these are our top 5 “easy wins”   Google My Business Do you have a Google my Business listing? If you haven’t then you should set it up straight away. If you already have a listing, is it complete and up to date? 1 Make sure information such as your opening hours and address are correct. How recent are your...
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How Secure is your Facebook Page? 5 Things to Check Today

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  What would happen to your social media marketing if you couldn’t access Facebook? Cause you to panic we assume.   We’ve seen several posts from people who have been locked out or are unable to access Facebook or other social media accounts recently. When it comes to Facebook a quick google search will advise you what to do to get your account reinstated.   However, there are 5 things you need to do today to make sure that you can still access your Facebook and especially your page to make sure you can continue posting updates for your business.   1 Make sure you have at least 2 Page admins   Many pages are run by sole traders who have created a page and will be the only admin. Make someone else an admin of the page so that posts can continue to be shared. If there are more than...
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How Important is an Instagram Hashtag?

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How much do Instagram hashtags increase the reach of a post? Quite a bit it seems. Working with businesses on their social media accounts we had spotted how hashtags can affect the reach of posts. Last weekend we had a lesson in just how much difference the use of a hashtag can really make This is the post.         View this post on Instagram     Flamingoes at San Pedro del Pinatar. Out and about in Murcia.⠀ San Pedro del Pinatar is about an hour’s drive from the villa. We like to visit and take the trails through the salt lakes and sand dunes followed by a drink and possibly something to eat in the marina. .⠀ .⠀ #flamingoes #sanpedrodelpinatar #marmenor #villawithpool #spanishvilla #villarental #holidayrental #spanishholiday #mazarron #murcia #spain #costacalida A post shared by Murcian Villa (@murcianvilla) on Feb 3, 2019 at 9:34am PST   We shared...
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How To Use Facebook Effectively In 2019

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  A new year is a time to take stock and make predictions based on the year that preceded it. For 2019 this is easier than normal. One trend in social media marketing, especially Facebook, is already apparent and is the result of events in 2018. When GDPR came into force in May 2018 it was generally assumed that it would have a negative effect on email newsletters. In fact, email newsletters continue to flourish and are a great way to market your business. If you work within the rules and allow people to unsubscribe or subscribe themselves, you are contacting people more likely to buy from you. The introduction did have an unexpected side effect – in our view has it has made people much more aware of the amount of their personal data accessible and held about them. Many online businesses hold vast amounts of data on all...
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3 reasons why “Buy Local” applies to your Marketing advice

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  When you are urged to “Buy Local” Do you think only of retailers or do you source your business advice locally too? Here are 3 reasons why you should.   We have been advising businesses how to use social media for a long time now, and what we advise is based on both our experience and the current trends in social media. Most of all we advise a bespoke strategy designed for each individual business.   Over the years we have come across all sorts of packages designed to make social media easy for a business. While having a presence on social media is good, the best campaigns are those that reflect a business, the owners and possibly employees, its services or products and its beliefs and values.   Many businesses offer a posting service for social media, especially Twitter. Many of these campaigns are designed for specific sectors...
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Social Media - Is it all in the timing

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  One of the biggest challenges of social media marketing is getting your posts noticed. Any post you write is up against the algorithms used by all the platforms as well as the sheer amount of posts that are churned out every minute of the day. All hope isn’t lost, and we have several tips that we employ to help get the most exposure for our posts. Create good engaging posts A post that engages people will gain traction. The more people that like or comment on your Facebook post or Retweet your tweet will mean that your post will be seen by more people. In our experience these posts are rarely promotional ones. The most liked posts tend to be personal, news about someone in the business or a success all do well. It seems people can relate to posts like these. Post at the optimum time Posting at...
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How to Create a Successful Newsletter

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Do you remember GDPR? It was only a short time ago, but it was going to spell the end for email newsletters and marketing emails. It hasn’t! In fact, we’re still receiving as many emails as we did before 25 th May, even the ones we didn’t bother to resubscribe to! That would be all of them. The whole thing could have been managed better by the Information Commission had they been more proactive earlier saving a lot of the misinformation that was put out there. One thing we have acted on is asking people to subscribe to make sure we have permission to send them our regular email newsletter. Readers of our newsletter receive social media news and tips that we don’t publish elsewhere. Social media marketing is something lots of businesses do themselves and feedback to our newsletters suggests that this information is very welcome. This is what...
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