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How Not To Use Facebook Groups

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Facebook groups are a great way to get business, and we include using them in our social media strategies. But could you potentially harm your business by the way you use them? Last week I spotted a post asking for restaurant recommendations in a Facebook group – nothing unusual there of course. There were plenty of comments recommending different places but inevitably someone commented advising people to avoid one of the recommendations. Understandably the restaurant owner challenged the comment, with a standard sorry you were disappointed reply. And then the argument started - with the restaurant owner clearly up against a “keyboard warrior” with an agenda. One I suspect was spotted by other posters later in the thread. I must admit to finding it quite entertaining but was left worrying about the damage the restaurant owner had inadvertently caused her business by her response. Her replies became more aggressive as...
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Social Media's Time To Shine

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As we all battle with the effects of Coronavirus, social media has been given a chance to shine. So often it is the downside of social media that gets focussed on, but the last few days have shown it can be a force for good too. All over the country communities are forming Facebook and Whatsapp groups to coordinate efforts to help people self-isolating with or from the virus or helping the vulnerable. It is a great way for people to communicate to a number of people at the same time. It is also social media’s time to shine moment for businesses. Not only does it provide a quick and immediate way of communicating with customers and potential customers, but it is also a way of marketing your business for little money at a time when money is tight. Having said that you may need to make changes to your...
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How Not To Waste Money on Facebook Ads

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Facebook ads are great, but do they give value for money?   All of our social media campaigns are based on growing an engaged audience, but that doesn’t mean that we don’t sometimes advocate using Facebook ads. It can be quite cheap to run an ad campaign, but it can be very easy to waste money on them. Here are our tips for running a successful campaign that gives you value for money.   Don’t run a campaign asking for likes.   This may work for a brand-new page, but you want an engaged audience for your Facebook page if your focus is on organic engagement. A large audience of people who never interact with your page will affect your organic reach. It is much better too un an ad that has a specific   Call to action   The Facebook algorithm will downgrade some calls to action within posts...
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The 5 Most Common Social Media Mistakes

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Are you using social media and finding it isn’t working for you as well as you would like? You could be making these common social media mistakes. As it becomes ever harder to achieve good organic reach on all social media platforms you need to have a clear, well thought out strategy to make sure you get the best results. We often see businesses making the same mistakes that undermine their efforts.   1. Your content doesn’t engage your audience. If your content doesn’t resonate with your audience, you will not get engagement. There are thousands of articles about the best time to post and how often but if it doesn’t have any interest for your audience you won’t get any likes, comments, shares, replies or Retweets. Your post should give your audience information about you and your business. Every business is different. Generally, news about your business and people...
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5 Instagram Tips for your Business

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  Do you use, or want to use, Instagram for your business? Here are 5 tips to help you create an engaging and successful account. Before you start make sure that you have set up a business account. This will give you access to insights so you can see how well your account is doing.   1 Post Regularly This tip is common for all social media networks. For them to be successful you need to post regularly. It is that consistent presence that will help you build your brand. Be realistic about how long this will take but don’t let lack of time put you off. This is where we come in, we can maintain an Instagram account for you with regular posts. Contact us to find out more   2 Use good images To state the obvious – Instagram is an Image based platform. You will need to...
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