Are you using social media and finding it isn’t working for you as well as you would like? You could be making these common social media mistakes.
As it becomes ever harder to achieve good organic reach on all social media platforms you need to have a clear, well thought out strategy to make sure you get the best results. We often see businesses making the same mistakes that undermine their efforts.
1. Your content doesn’t engage your audience.
If your content doesn’t resonate with your audience, you will not get engagement. There are thousands of articles about the best time to post and how often but if it doesn’t have any interest for your audience you won’t get any likes, comments, shares, replies or Retweets.
Your post should give your audience information about you and your business. Every business is different. Generally, news about your business and people in it, information about products and posts that ask questions often work well.
2. Ignoring posts
One of the most common mistakes that businesses make. If someone has taken the time to respond to your post, messaged you or posted on your Facebook or Linkedin page you must respond. Social media is about communication and by ignoring people who respond, you risk losing a customer, potential, or more importantly an existing one. As we have written before no comment, no business.
It is easier to respond to someone who wants to know more about your business or is being complimentary. Some comments will be negative, and you should respond to these too. Obviously malicious or spam comments are a different matter and it is ok to not only ignore but also to delete these
3. Forget social media is a showcase for your business
Your social media accounts reflect your business. The wording should be well thought out with good grammar, spelling and punctuation. If you plan your posts and schedule them make sure you check them once you have finished.
Mistakes often happen when you respond quickly to a comment or post. Write it and pause before you press send.
Images are important. Make sure they are the best quality that you can find and that you have permission to use them.
4. Not using analytics
All social media platforms provide an analysis of your posts. Some are better than others, but all will give you information about the posts that perform best.
Make sure you look at the analytics regularly and make adjustments to your posts based on them. We have recently changed the type of post we share to Instagram for our villa. We are now sharing close up photos as these perform better.
5. Asking the wrong person to post
Social media is still seen as a young person’s thing. Too many businesses ask the office junior to run their social media accounts. They may do a good job on their own social media but often have no idea as to how to transfer this to a social media campaign. It can be that all they require is some training and the creativity they show becomes a real asset to the business.